ClickFunnels Pricing (2026): How Much Does ClickFunnels Cost?

ClickFunnels pricing starts at $97 per month for the Launch plan, rising to $197 for Scale and $297 for Optimize. Paying yearly costs $970, $1,970 or $2,970, a saving of roughly two months. A fourth plan, Dominate, is sold annually only at $5,997. Every plan includes unlimited funnels, pages and visitors; the differences are contacts, email volume, courses, stores, team members and advanced tools. There is a 14-day free trial, which requires a card.

What Each ClickFunnels Plan Includes

ClickFunnels labels its unlimited funnels as a limited-time offer, so check the pricing page when you sign up.

Launch: $97 per Month

Launch is built for a single business getting started with funnels. One workspace, two team members, 10,000 contacts, 50,000 emails a month, three courses, one store and five custom domains cover a solo coach, author or course creator. It lacks custom code, webhooks and the full API, which matter if you connect tools that ClickFunnels does not integrate with natively.

Scale: $197 per Month

Scale suits a growing business or a small agency. It multiplies contacts to 75,000 and emails to 300,000 a month, adds five workspaces, unlimited custom domains, priority support with live chat, and the developer tools: custom code, webhooks and the full API. It also unlocks extra conversion tools ClickFunnels calls Conversion Boosters and Countdown Funnels.

Optimize: $297 per Month

Optimize adds the Affiliate Center, which lets you run your own affiliate program, and raises limits to 150,000 contacts, 750,000 emails, 10 workspaces and 10 team members. It is aimed at established businesses selling through partners.

Dominate: $5,997 per Year

Dominate is an annual-only plan with the highest limits, single sign-on and VIP support, intended for large operations and agencies managing many brands.

The ClickFunnels Free Trial

ClickFunnels' help center lists a 14-day free trial on its plans. Its Terms of Service say the card you enter at signup is charged when the trial ends and the plan then renews automatically, that a reminder email is sent at least seven days before the charge, and that you should cancel at least 24 hours before the trial ends to avoid being billed. Choose monthly billing for the trial unless you are certain, because annual plans are charged in full.

Refunds and the 30-Day Guarantee

ClickFunnels advertises a 30-day money-back guarantee that starts after the trial, and its help center explains how to request a refund through support. Its Terms of Service, however, state limits on refunds for monthly payments and describe credit rather than cash for annual cancellations. Because the two sources differ, read the current terms and confirm with ClickFunnels support before relying on a refund.

Hidden and Extra Costs

• Payment processing: ClickFunnels says it takes no transaction fees, but Stripe or other gateways charge their usual fees.
• Growth limits: contacts and email sends are capped by plan, so a growing list can force an upgrade.
• Developer tools: custom code, webhooks and the full API require Scale, which is $100 a month more than Launch.
• Affiliate programs: the Affiliate Center requires Optimize at $297 a month.
• Pausing: keeping an account paused costs $17 a month.
• Domains: you buy domains separately from a registrar.

Upgrading, Downgrading and Pausing

You can change ClickFunnels plans from your account as your business grows. The most common upgrade triggers are hitting the contact or email limit, needing custom code, webhooks or the API (Scale), or wanting the Affiliate Center (Optimize). If you need to step back, the pause plan at $17 a month keeps your account and funnels without full use, which is cheaper than cancelling and rebuilding later. Check the account settings for how and when changes take effect.

Making the Most of the 14-Day Trial

• Build one complete funnel for a real offer, including a product, checkout and order bump.
• Write a short follow-up email sequence to test the built-in email tools.
• Place a test order to check payments and delivery.
• Decide by day 12, because ClickFunnels' terms ask you to cancel at least 24 hours before the trial ends.

Which ClickFunnels Plan Should You Choose?

• Launch if you are a solo creator or coach selling a few products with a list under 10,000 contacts.
• Scale if you need custom code, webhooks or the API, more team members or several brands.
• Optimize if you want to run your own affiliate program or have a list above 75,000 contacts.
• Dominate only for large businesses that need single sign-on and very high limits.

Legacy Plans and ClickFunnels Classic

Older ClickFunnels plans such as Basic, Pro and Funnel Hacker are retired, and ClickFunnels says existing subscribers on those plans are grandfathered. New accounts sign up to the current Launch, Scale, Optimize and Dominate plans on ClickFunnels 2.0. If an article quotes $147 or $297 "Funnel Hacker" prices, it describes the older lineup. The What Is ClickFunnels guide explains how 2.0 differs from Classic.

Is ClickFunnels Worth the Price?

ClickFunnels is worth its price when you use most of what it bundles: funnels, email marketing, courses, a store and checkout. Replacing an email platform and a course host with one subscription can make Launch good value. If you mainly need landing pages that collect leads, you will pay for tools you do not use. The ClickFunnels review weighs this in detail.

ClickFunnels Pricing vs Leadpages

Leadpages is the cheaper choice if you need landing pages, a website and lead capture and already use an email tool. ClickFunnels is the better fit if you want email, courses and funnels in one login. Full comparison: Leadpages vs ClickFunnels.

ClickFunnels Pricing vs Other Funnel Tools

Among all-in-one funnel platforms, Systeme.io is the low-cost option, with a free plan and paid plans from $17 a month, while ClickFunnels sits at the premium end with higher limits on its upper plans. Course-focused platforms and agency CRMs price differently again. If funnels are not central to your business, a dedicated landing page builder costs far less; see the Leadpages alternatives guide for current prices.

Cost Over Three Years

Calculated from the listed monthly and annual prices. Over three years, annual billing saves roughly two months a year, but only commit once you are sure of the platform.

Ways to Pay Less for ClickFunnels

• Use the 14-day trial to confirm you will use funnels, email and courses before paying.
• Switch to annual billing once you are sure, saving $194 to $594 a year.
• Start on Launch and upgrade only when you hit a contact, email or tool limit.
• Pause for $17 a month instead of cancelling if you need a break and want to keep your funnels.