Can I Import a Template Into Leadpages? How to Import and Customize (2026)

Can I import a template into Leadpages? Yes, in two ways: a share link from another Leadpages user, which copies their customized page into your account, or your own HTML, which the new Leadpages app accepts through its Upload HTML option. What you cannot import is a design file such as a PSD or a downloaded template pack in another format. This guide walks through each route, then covers changing a page's template and saving layouts to reuse. For browsing the built-in library itself, see Leadpages templates.

Start a Page From a Leadpages Template

The quickest import is from the library itself. In the new app, click the arrow beside Create, then choose From a template under Start without AI, which uses no AI credits. You can also start with Piper, the AI builder, and pick a template from its Templates menu as the design starting point. In the Classic Builder, create a new landing page, filter the gallery, then hover over a template and click Start Building. Individual template pages on leadpages.com also have a Use This Template button that creates an editable copy in your account.

Import a Shared Leadpages Template

Sharing is how designers, agencies and teams pass a finished layout to another account. It is documented for the Classic Builder.

Send a Template Link

1. Publish the page or site. Only published items can be shared, though you can unpublish afterwards.
2. Open the Landing Pages or Sites dashboard and click the Actions menu next to the item.
3. Choose Share Site/Page Template, click Copy Link and send it.
4. For a split-test variation, open it in the builder, click the arrow beside Update and choose Share Page Template, since the dashboard does not show sharing for pages inside a split test.

Add a Template Someone Shared With You

1. Open the link and review the Terms of Service.
2. Click Continue to Preview, then Use This Site/Page.
3. Sign in to your Leadpages account, or sign up if you do not have one.
4. Connect your own integrations, form actions and thank-you pages, because those settings are not shared.

Each copy is independent, so later edits by either person do not sync. A share link stops working if the account that created it closes, although copies already added elsewhere keep working. Pages with more than 10 pop-ups cannot be shared until the extras are removed.

Upload Your Own HTML Template

If you bought or built a landing page template as HTML, the new Leadpages app is the place to bring it in.

1. Click the arrow beside Create and start a page with Piper, then open the Actions menu and choose Upload HTML. You can also paste HTML straight into Piper's message box.
2. Drop in the HTML file (up to 5 MB) or paste the code.
3. Check images and links. Files referenced from your computer will not travel with the HTML, so host images online or upload them to the Media Library and update the paths.
4. Configure page settings such as the slug, SEO title and favicon, then publish.

Test any form on the live page to confirm submissions arrive in Leadpages and your email tool. In the Classic Builder there is no full-page upload; the HTML widget holds embed code and snippets, which the custom code guide explains.

Turn a PSD or Design Mockup Into a Leadpages Page

Leadpages does not read Photoshop, Figma or similar files. There are two realistic routes from a mockup to a live page:

• Rebuild it in the editor. Pick the template closest to your layout, export the mockup's photos and graphics as web images, and recreate the text as live text so it stays readable on mobile and indexable. Set your colors and fonts once in a Brand Kit (new app) or the brand colors settings (Classic).
• Code it, then upload. Have the design converted to responsive HTML and CSS, then use Upload HTML in the new app. This keeps a pixel-close design but means future edits happen in code.

Avoid uploading the whole design as one large image. It loads slowly, cannot be read by search engines and does not adapt to phone screens.

Change the Template of an Existing Page

Neither builder documents a way to swap the template under a page you have already built. The practical method is to create a new page from the template you prefer, then move your content across.

1. Create the new page from the template you want.
2. Copy sections across. In the Classic Builder, copy and paste whole sections between pages, and drag in ready-made section templates from the Sections panel. In the new app, the Section library offers ready-made sections.
3. Reconnect forms to your email tool and set the thank-you redirect.
4. Swap the URLs. Give the new page the old slug (after changing or deleting the old page's slug), or redirect the old page to the new one.

In the new app, save a labeled version in Version History before large changes so you can restore the earlier layout if needed.

Save and Reuse Your Customized Templates

Leadpages' FAQ says any page can be saved as a custom template to reuse across your account. Where you do not see that option, Duplicate does the same job: in Classic, open Landing Pages, click the three dots and choose Duplicate; content, styles and most integrations copy over, though Zapier and Checkouts do not. The new app has Duplicate in each page's menu too, plus reusable Widgets and Brand Kits under Assets.

Classic section templates cannot be saved on their own, but customized sections can be copied onto any of your other pages. For layout ideas before you customize, see Leadpages landing page examples, sales page templates and sales funnel templates.

Customize a Template Without Breaking It

• Change copy before design. Replace headlines, offer details and the call to action first, then adjust colors and images around them.
• Apply brand settings globally. In the new app, Reapply Brand to Page updates the whole page after you edit your Brand Kit.
• Check every device view. Hide or restyle elements for mobile rather than deleting them; the mobile editing guide covers this.
• Keep one primary action. Remove template sections that compete with your main button.

The drag-and-drop editor guide explains the editing tools in each builder in more depth.