How to Create a Form in Leadpages (2026): Fields, Surveys and Embeds

Knowing how to create a form in Leadpages matters because the form is where a page turns visitors into leads. Most templates already include one, often inside a pop-up attached to a button, so the job is usually editing fields, connecting an email tool and choosing what happens after someone submits. The steps differ between the new Leadpages builder and the Classic Builder, so this guide gives both, then covers dropdowns, surveys, quote requests and putting a form on another site.

Create a Form in the New Leadpages Builder

1. Open your page in the editor and switch to Manual Mode if you want to edit by hand (it uses no AI credits).
2. Add the form. In the left panel's Add tab, drag the Form block onto the canvas. Alternatively, open the Form tab, click Add a form with AI and describe it, such as "a contact form with name, email and message fields".
3. Select the form and open the Settings tab in the right panel.
4. Edit the fields. Click Add field to add one, drag fields to reorder them and use the trash can to remove one. Each field shows its type and whether it is required.
5. Name the form under General and give it a Link ID, so a button or menu item can jump to it.
6. Set the action. Under Form actions, enter a Redirect URL for your thank-you page.
7. Turn on extras as needed: Multi-step form, Capture UTMs and Require a CAPTCHA.
8. Click Update to publish, then submit a test entry on the live page.

Styling lives in the Style and Layout tabs of the same panel, and you can hide a field or the whole form on a single device under Visibility. Submissions appear under Dashboard, then Submissions, where you can filter by page, form name, date range or text. To get an email for each entry, enable Form Submission Notifications in Account Settings or per page in page settings.

Create a Form in the Classic Builder

In the Classic Builder, forms are form widgets, usually sitting inside an on-page pop-up. Pop-ups count as two-step opt-ins (the form appears after a click), while a form placed straight on the page is a one-step opt-in.

1. Find the form. Hover over a call-to-action button and click Edit Pop-Up, or drag a new form widget onto the page.
2. Open its settings by hovering over the form and clicking Edit Integrations.
3. Integrations tab: choose where leads go. Lead Notifications, which emails each lead to you, is on by default; add your email service, CRM or webinar tool.
4. Fields tab: add fields your integration provides, edit labels and placeholders, mark fields required or optional and reorder them.
5. Actions tab: under "Send the visitor to", pick another landing page, an external URL or the same page.
6. Click Save & Close, update the page and test the form on the live page rather than in preview.

A form widget can use one integration of each type (one email service, one CRM, one webinar tool). Its default name is the page name plus a date and time, which becomes the subject line of Lead Notification emails, so rename it to something you will recognize. The email and CRM integrations guide lists the services Leadpages connects to.

Add Dropdowns, Radio Buttons, Checkboxes and Custom Fields

This is where the two Classic options differ most, and where most "Leadpages does not allow radio buttons" complaints come from.

So for a qualifier dropdown that must reach your email list, create the field in your email service (Mailchimp, for example, offers group fields as a dropdown, checkboxes or radio buttons) and it then appears in the Leadpages field list. Some integrations are narrower: Leadpages notes that its Constant Contact connection uses lists only, without custom fields, and that ConvertKit custom fields need Kit's own embed form in an HTML widget. Integration-specific details are in Leadpages and MailerLite, Leadpages and AWeber and Leadpages and Drip.

Hidden Fields and Form IDs

Hidden fields record data the visitor never sees, such as the campaign or page variant. In the Classic Fields tab, open a field, tick "This is a hidden field", set a default value and, if you like, a URL variable so the value comes from the link. The new builder handles the common case with Capture UTMs. For an ID to link to, use the new builder's Link ID; in the Classic Builder, the form name is what identifies the form in leads and notifications. The tracking guide covers URL parameters in more depth.

Build a Survey or Multi-Step Form

The new builder's Multi-step form setting splits one form into steps with Next and Back buttons, which suits short surveys and application pages: ask the easy question first, then contact details. In the Classic Builder, the custom form widget's dropdown, radio and checkbox fields cover simple question sets on one step. Leadpages does not document scoring, branching or quiz results in its forms, so for anything beyond a few questions, embed a survey tool in an HTML or Embed block and send results to your email tool from there.

Make a Request-a-Quote, Callback or Contact Form

1. Start from a contact or service template, or add a contact page to a Leadpages site.
2. Keep the fields short: name, email, phone, a dropdown for the service and one comment field for details. Lead Notifications supports a Comment field in the Classic Builder.
3. For callback requests, make the phone field required and say when you will call. A tel: link on a button lets mobile visitors call straight away instead.
4. Route the lead to your CRM, and add your sales inbox as a second Lead Notifications address so nobody waits for a sync.
5. Send the visitor to a thank-you page that confirms the next step; set this up with the redirects and thank-you pages guide.

Service businesses using this pattern will find more layouts and ideas in Leadpages for local and service businesses.

Limit Sign-Ups, Add Terms and Handle Multiple Forms

Capping sign-ups: the help center does not describe any setting that closes a form after a set number of entries. If you run a limited workshop, watch the count and then unpublish the page or set a redirect (available on paid plans), use a Classic countdown widget that redirects when it reaches zero, or let your event or webinar tool enforce the cap. In the new builder, the per-page Form Collection toggle stops storing submissions, but it is not a counter.

Terms and consent: the Classic Builder's active-consent checkbox shows a statement such as consent to receive marketing emails. Leadpages advises against making it required for GDPR purposes. For terms and conditions, link the document in a line of text above the submit button.

Multiple forms on one page: you can attach different pop-ups to different buttons, or place several form widgets in one pop-up, for example one per webinar date. Leadpages adds up conversions from every form on the page. Each page can hold up to 24 on-page pop-ups, and Leadpages recommends deleting unused ones.

Put a Leadpages Form on Another Website or in a Blog Post

Standalone pop-ups (the feature Leadpages used to call Leadboxes) are built under Conversion Tools, then Pop-Ups in the Classic Builder and published with a snippet of code. Choose a trigger (text link, button, image, time delay or exit intent), click Get Code and paste it where the trigger should appear, such as inside a blog post or a sidebar. Timed and exit pop-ups do not work on mobile devices, and a pop-up's opt-ins show in its own analytics rather than the host page's. Removing a published pop-up means deleting its code from your site. On WordPress, the Leadpages WordPress plugin publishes pop-ups without hand-editing code.

Common Form Problems

• Leads not reaching your email tool: open the form's integrations and check the list or automation it points to. In the new app, an automation set to "Only what I pick" with nothing ticked still runs on every page.
• Required field you cannot remove: make it optional first; fields required by your email service cannot be overridden in Leadpages.
• Fewer subscribers than conversions: double opt-in and de-duplication in your email tool are the usual causes.
• Notifications missing: check spam for mail from [email protected].

For broader page strategy, see lead capture pages and lead generation landing pages.