Leadpages Redirects and Thank-You Pages (2026): Every Option Explained

A Leadpages redirect can mean two different settings. One forwards everyone who visits a published page to another URL, which is useful when an offer ends or a page moves. The other is the action a form takes after someone submits it: show a thank-you page, send them to another site or keep them where they are. This guide explains both, notes which builder each step applies to, and covers how to make the page after sign-up actually useful.

Which Builder These Steps Cover

Leadpages currently runs a newer app, documented in help articles marked "New Leadpages", alongside the older Classic Builder. The redirect and thank-you page steps Leadpages publishes are written for the Classic dashboard and builder. The new app's help articles cover forms, publishing and page settings but do not describe a page redirect or a form redirect setting, so if you build in the new app, look in the form's settings or ask the AI editor, and confirm with Leadpages support if the option is missing. Unpublishing a page in the new app returns a 404 to visitors while keeping your content, which is worth knowing before you take a page down.

How to Redirect a Published Leadpages Page

Use a page redirect when a campaign is over, a page has been replaced, or a short Leadpages URL should point somewhere else. Leadpages documents these steps for the Classic dashboard:

1. Click Landing pages in the left-hand menu.
2. Open the page's Actions menu and choose Publishing Options.
3. Tick "Redirect this URL" and enter the destination address.
4. Decide whether to tick the desktop-only box. Left unticked, both desktop and mobile visitors are forwarded.
5. Click Save URL, then visit the old address in a private window to confirm it forwards.

Redirects need a paid plan; trial users can end the trial early to unlock them. They work only for pages served by Leadpages at your Leadpages domain or a connected custom domain, and Leadpages notes the feature is not meant for publishing a page to a different domain.

Where Visitors Go After Submitting a Form

This is the redirect most people actually need. In the Classic Builder every form, including one inside a pop-up, has an Actions tab with a "Send the visitor to" choice:

1. Open the form's settings on your page or pop-up.
2. Switch to the Actions tab.
3. Under "Send the visitor to", pick one of the options and choose the page or enter the URL.
4. Click Save & Close, then update or publish the page.

The Leadpages forms guide covers fields, integrations and other form settings.

How to Create a Thank-You Page

Leadpages has a template category for exactly this. In the Classic dashboard, go to Landing Pages, click Create New Landing Page and choose "Thank You & Confirmation" from the Page Type filter, then pick a template, name it and build. Publish the thank-you page before you connect it to a form; Leadpages says this is required.

A thank-you page earns its place when it does more than say thanks:

• Confirm the action in the headline so visitors know the sign-up worked.
• Deliver what was promised with a download button or link. Lead magnet delivery is a legacy feature that accounts created after January 10, 2025 do not have, so the lead magnet guide covers delivering files through this page or your email tool.
• Set expectations about the confirmation email, including checking spam folders.
• Offer one next step, such as booking a call, joining a community or a low-cost offer. The upsells guide explains how to put a checkout here.
• Add conversion tracking on this page if your ad platform counts sign-ups from a confirmation page; see the tracking guide.

Redirect Delays and Timed Redirects

There is no delay field on the page redirect, so forwarding is immediate. Two documented alternatives give you timing control. The countdown timer widget in the Classic Builder can send visitors to another URL when the timer reaches zero, which suits limited-time offers and webinar pages. For sign-ups, a thank-you page with a short message and a clear button onward gives people time to read before they move on, without relying on scripts.

Showing Different Pages to Subscribers

Some searchers want existing subscribers to skip an opt-in page. The legacy WordPress Connector had a Welcome Gate for this, showing a page to first-time visitors only, but it belongs to the Classic plugin and is not described for the current one. Two workable approaches today:

• Separate links. Send subscribers a direct link to the content page in your emails, and keep the opt-in page for ads and social traffic.
• URL parameters. On Grow and Optimize, Dynamic Text Replacement swaps text based on a URL parameter, so email links can show a "welcome back" headline while ad traffic sees the default.

Sending Your Own Traffic to Leadpages

If the goal is to send visitors from your domain to a Leadpages page, connect the domain or a subdomain in Leadpages rather than using registrar forwarding with masking, which Leadpages warns can cause major issues including lost opt-in data. The custom domain guide covers the DNS setup. On WordPress, the Leadpages WordPress plugin serves the page at your own URL, and any redirects there are handled by WordPress rather than Leadpages. For more on structuring the page before the redirect, the lead capture page guide is a good companion.

Troubleshooting Redirect Problems

• Form still shows the default page: the action was saved but the live page was not updated, or the thank-you page is unpublished.
• Redirect ignored on WordPress: expected; page redirects only run on Leadpages-hosted URLs.
• Mobile visitors not redirected: the desktop-only box is ticked.
• Redirect loop: the destination redirects back to the original page; point it at a final URL.
• Old page still loads: clear your browser cache or test in a private window after saving.